Creativity
Design
Whatever the nature of your project, be it a web site, a CD-Rom, an HTML email campaign or an Intranet development, it's vital that design plays the proper role in its development and presentation. While it's said of cosmetics that the best make-up is invisible, this isn't always true of design: if you're producing material for a design-conscious market, a high 'level' of design is essential if you are to be competitive. Even where this is not necessarily the case, quality of design is a key part in ensuring that your project is perceived as a professional offering. Design is means by which the content of your site is structured and presented so that it can meet its purpose - and your objectives.
Design in an Internet and new media environment means more than 'look and feel', although these are obviously vital in communicating your organisation's values and in producing a web site or CD that users will welcome and enjoy. New media not only needs to look good, it also has to 'work': ways of navigating between screens and functions have to be clear and logical, as well as pleasing to use.
Our designers appreciate that ergonomics are as important as aesthetics: the content of your web site, for example, may be your real offering, but your public will not warm to it if it is ugly, hard to fathom or difficult to use.
For recent examples of some of the work we have undertaken, see some of our recent work or our case studies.